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From there this individual had to be technically savvy. From there the positioning took off for the primary few weeks it was launched. Our Australia campaigns have been struggling fairly a bit, so am hoping to eventually focus my efforts there and gain some floor. I had met a couple of guys from the UK that had been specializing in handle such campaigns and swapped cards with them. He is on his own now running his personal consulting firm specializing in Landing pages for PPC. My main target was to rank for “Starbucks” in fact, however second could be to indicate up naturally for “Breakfast Sandwich”, “Starbucks Breakfast”, “Starbucks breakfast sandwiches”, and so forth. 1) Landing Pages – focus on obscure terms (lengthy tailed key phrases) that are 3-5 phrases in length that your persona may specifically be looking for. As I dug deeper into the personality of the STBS Persona I narrowed it all the way down to a male between the age of 20-30 who may be very energetic in the web neighborhood having Facebook profiles so that he would speak about the site and the story of the Breakfast Sandwich being discontinued creating awareness. The positioning isn’t a cash maker, however fairly a site that was to generate buzz and enough members to hopefully convince Starbucks that the Breakfast Sandwich is worth conserving.