The Web is seen by many as having the potential to assist small tourism businesses understand their markets higher, extend their market attain and to serve their clients more successfully, regardless of their geographical location. Companies have been located in all 50 states, and all had greater than 500 workers. The results of this research indicate that the level of involvement of proprietor-managers, the owner-supervisor having an entrepreneurial orientation, the data of proprietor-managers, the involvement in determination making of proprietor-managers and a marketing orientation are necessary to the profitable use of the Web for the advertising and marketing of small tourism companies in South Africa. One trade that is characterised by the proliferation of small companies is the tourism industry. The focus of this examine is to identify those owner-supervisor elements which might be present in a small tourism enterprise which is able to influence the success with which the Internet can be used to market the business. Nevertheless, identifying the elements that affect the success of using the Web for marketing functions is proving elusive. These are distinct from the factors implicit in the technology per se.

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